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Doug comes from a family background where a strong ethical code was developed at an early age. He has little money,but he still tends to favour brands that are tried and true. According to the VALS typology,he can fit into which of the following groups?


A) fulfilled
B) achievers
C) strivers
D) believers

E) All of the above
F) A) and B)

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What are values? Why are values of interest to marketers?

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A value is a belief that some condition ...

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Explain the concept of psychographics and why this is important to marketers.

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Psychographics involve the "use of psych...

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