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What is the final stage of the product lifecycle called?


A) Maturity.
B) Decline.
C) Demise.

D) B) and C)
E) All of the above

Correct Answer

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B

Companies which aim to be the first to use new technology are called:


A) Early adopters.
B) Innovators.
C) Early majority.

D) None of the above
E) All of the above

Correct Answer

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Delivery, installation, warranty and after-sales service are all:


A) Product attributes.
B) Core product benefits.
C) Support services

D) A) and B)
E) A) and C)

Correct Answer

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What does NPD stand for?


A) New product development.
B) New product diffusion.
C) New product divergence.

D) A) and B)
E) A) and C)

Correct Answer

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What is a product?


A) An offering of the firm which satisfies the needs of customers.
B) A tangible item which a manufacture has produced.
C) A set of needs which have been met by a set of benefits.

D) A) and C)
E) A) and B)

Correct Answer

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A strategy which offers a product virtually unchanged from its home market version is called:


A) An extension strategy.
B) An adaptation strategy.
C) A product invention strategy.

D) None of the above
E) A) and C)

Correct Answer

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A

A product which has been introduced by a firm into a market in which the firm has never done business before is called:


A) A new-to-the-world product.
B) A new category entry.
C) An addition to the product line.

D) B) and C)
E) A) and C)

Correct Answer

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Which of the following is NOT a stage in the new product process?


A) Concept generation.
B) Concept evaluation.
C) Concept relationships.

D) All of the above
E) A) and B)

Correct Answer

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A decision whether to give a brand an individual name or not is:


A) A brand strategy decision.
B) A brand name decision.
C) A brand sponsor decision.

D) A) and C)
E) A) and B)

Correct Answer

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Which of the following is NOT one of the attributes of a rapidly-adopted innovation?


A) Relative advantage.
B) Compatibility.
C) Usability.

D) A) and B)
E) A) and C)

Correct Answer

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C

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